My son Ryan introduced me to Deion Sanders favorite quote years ago.

 Look Good. Feel Good. Play Good.

 Then they Pay Good.

 I remember so clearly how Ryan memorized the quote and was buying into its truth.

 As a twenty-something young man at the time, of course he looked up to the professional football player.

 He was cool and successful.

 Being in the business of image and style for over 25 years, and working with 1000’s of women, it’s never really about the fashion but how the clothing makes one feel.

 It affects your self-image and self-esteem.  

When a piece of clothing is worn, it exerts an influence on the wearer’s psychological processes by activating associated abstract concepts through its symbolic meaning, Galinsky, Journal of Experimental Social Psychology.

The term coined by Galinsky, is “Enclothed Cognition.”

Dr. Adam Galinsky study found, "Clothes invade the body and brain, putting the wearer into a different psychological state. You have to wear the coat, see it on your body, and feel it on your skin for it to influence your psychological processes."

 The study featured undergraduate students who were either given a white doctors coat or told to wear street clothes and were administered a test for selective attention, such as spotting minor differences in similar pictures.

Those who wore the doctor’s coat made about half as many errors as those in street clothes.

When you are gearing up to put your best foot forward, what do you do?

As a businesswoman, you choose your most “confident look” in the closet.

Just like professional athlete Deion Sanders, it is gameday.

Expressing yourself and being confident in your self-image is one way to give yourself an edge whether you are powerful businesswoman or professional football player.

As a professional football has a brand with his uniform.

What does your businesswoman wardrobe say about you?

Is it expressing your uniqueness?

Do you have a signature look that differentiates you?

Does it reflect your expertise and brand?

Maybe it’s time to try on your ‘look the part’ confident look and step into your excellence?

You are invited to join me at my upcoming Style Strategy and Confidence Masterclass on Thursday, June 24th @ 1pm PST

https://www.annettebond.com/masterclass

A brand photo shoot’s sole purpose isn’t to just capture beautiful photos, there is strategy behind the visuals. And Yes, we want you to ultimately have beautiful photos.

A brave new look.

A brand photo shoot is to help your business STAND OUT and thrive in your niche, further developing your brand presence and communicating a story.

We want to make sure your clothing choices are complimenting your brand and telling the story you are intending – creating brand harmony with you as a business woman.

7 Questions to consider when choosing your clothing pieces:

1.       Branding colors – what are the 2-4 colors you want to emphasize?

2.       What are 2-3 words you want others to feel about you when they see your pictures?

3.       Do you feel ultra-confident in your clothing choices? Did you know that fitted clothing always looks better on camera vs. a non-fitted look?

4.       How many wardrobe changes will you have?

5.       Do you need to purchase new pieces? With virtual shopping, making sure they arrive in plenty of time to review.

6.       Accessories – think about your favorite pieces and how they show up on camera.

7.       Shoes – will they be seen?

Your photoshoot needs to be on purpose. It is your brand. It is representative of you; it is your business card and how others perceive you.

You want to make sure your photoshoot pictures are capturing you at your BEST all while telling your story.

Step into your Excellence. Confidence. Self-worth. Reveal Your Radiance.

If you want helpful fashion advice to feel more beautiful, more confident and 100% aligned with your personal brand, have a conversation with a professional stylist.

Thank you to my client Theresa Callahan, Executive Coach at Managing for Performance and Founder of Retreat to Tuscany for allowing me to be part of her branding photoshoot team. (these pictures are my snapshots, can’t wait to see the finished product from Pinto Portrait in Issaquah, Washington.

Brand photoshoot with Image Consultant Annette Bond

Love to meet you and share more on the subject of personal branding.

You are invited to join me at my upcoming Style Strategy and Confidence Masterclass, Wednesday, May 26th @ 1pm PST.

https://www.annettebond.com/masterclass

With Your Definitive Style in Mind,

Annette

Strong Women Advice from My Mother

How to be confident can sometimes be a very abstract thought or concept.

You can read books.

Seek advice from other confident women.

Step outside your comfort zone to try new things.

Or maybe you are seeking competence in a particular area of life, and confidence is a natural aftereffect.

If you’re like me, confidence in whatever area of life is something we’re all looking to embody and improve.

With Mother’s Day upon us, I wanted to honor my mother who I only had for 48 years of my life.

My most memorable years were in my teens. She was trying to teach me things that I wasn’t always 100% on board with.

But I listened anyways.

It wasn’t until I was an adult that I appreciated the “strong woman advice” she was teaching me.

Honestly, I’m not really sure that elevating my confidence was the goal she set out to accomplish, but in the journey of her motherly love to help me be the best version of me, confidence was achieved.  

In my vlog, I share the three memorable virtues that I lovingly refer to as, “strong women advice.”

My mother’s strong women guidance is not just helpful advice, but is a gateway to healthy self-esteem, self-love, and being the BEST version of you.

1.       The Golden Rule, treat others the way you would like to be treated.

2.       Believe in Yourself, you can do anything you set your mind to.

3.       Show up as the BEST version of you. Mentally and physically.

As a personal image consultant who helps women with their personal styling and creating confident looks, one thing I know for sure….

Confidence is Attractive

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