As a woman I have often felt that society has put women into a generality that all women love to shop and have a natural fashion sense.
Agree or disagree?
From my experience, many women only shop because they “have to” not because it is enjoyable.
It can sometimes feel hard and stressful according to clients who I work with.
Well, I did some of my own digging to see where this paradigm began, and this is what I found according to Psychology Today.
According to the socio-biologists, women are linked to shopping in the same way that men are linked to sports. Often women's behavior is explained by something like the "shopping gene": men are the "hunters" (conquering stuff) and women are the "gatherers" (finding stuff).
Interestingly, it began historically, as an offshoot of advertising and commercialism, as a way to encourage women to feel in charge—deceptively inviting them to make choices and decisions of their own.
What if I told you that adopting a personal style was reflective of the real you?
Not what someone else told you to be.
What if I gave you permission to be try new styles that intrigued you?
Garments that made you feel joyful.
Like my client Mary, who wants to experiment with yellow.
Pieces that make you feel beautiful. Maybe a feminine color, like blush pink.
An accessory that yells, BOLD.
Why not?
It all begins in the investigative process of discovering who are you?
What are your likes and dislikes?
What is your current lifestyle and what kind of pieces can you add that support your way of life?
This is how I work differently.
We begin with the Power of You.
You are a woman in charge.
And you get to make choices that bring out the best of you and allow you to step into your excellence.
As a personal image consultant who empowers women to get dressed with ease and show up confidently, one thing I know for sure….
Many women question if they have a personal style, and are not sure where to begin.
Join me where we will be talking more about this at my upcoming Style Strategy and Confidence Masterclass on Thursday, June 24th @ 1pm PST.
Register: https://www.annettebond.com/masterclass
