What Does an Image Consultant and Deion Sanders Have in Common?

My son Ryan introduced me to Deion Sanders favorite quote years ago.

 Look Good. Feel Good. Play Good.

 Then they Pay Good.

 I remember so clearly how Ryan memorized the quote and was buying into its truth.

 As a twenty-something young man at the time, of course he looked up to the professional football player.

 He was cool and successful.

 Being in the business of image and style for over 25 years, and working with 1000’s of women, it’s never really about the fashion but how the clothing makes one feel.

 It affects your self-image and self-esteem.  

When a piece of clothing is worn, it exerts an influence on the wearer’s psychological processes by activating associated abstract concepts through its symbolic meaning, Galinsky, Journal of Experimental Social Psychology.

The term coined by Galinsky, is “Enclothed Cognition.”

Dr. Adam Galinsky study found, "Clothes invade the body and brain, putting the wearer into a different psychological state. You have to wear the coat, see it on your body, and feel it on your skin for it to influence your psychological processes."

 The study featured undergraduate students who were either given a white doctors coat or told to wear street clothes and were administered a test for selective attention, such as spotting minor differences in similar pictures.

Those who wore the doctor’s coat made about half as many errors as those in street clothes.

When you are gearing up to put your best foot forward, what do you do?

As a businesswoman, you choose your most “confident look” in the closet.

Just like professional athlete Deion Sanders, it is gameday.

Expressing yourself and being confident in your self-image is one way to give yourself an edge whether you are powerful businesswoman or professional football player.

As a professional football has a brand with his uniform.

What does your businesswoman wardrobe say about you?

Is it expressing your uniqueness?

Do you have a signature look that differentiates you?

Does it reflect your expertise and brand?

Maybe it’s time to try on your ‘look the part’ confident look and step into your excellence?

You are invited to join me at my upcoming Style Strategy and Confidence Masterclass on Thursday, June 24th @ 1pm PST

https://www.annettebond.com/masterclass