Posts tagged personal branding
How Your Self-Talk Shapes Your Personal Style

How Your Self-Talk Shapes Your Personal Style

The Real Reason You’re Questioning if Your Outfit Looks Good

When we think about walking into a room with confidence, we rarely connect it to the language we use with ourselves.

Instead, we just feel that discomfort in the moment—whether it's being in the spotlight or standing in front of a camera—and the negative self-talk creeps in.

What My Photoshoot Taught Me About Self-Talk

I’ve been there. In fact, it’s still very fresh for me after recently having professional photos taken. I was anxious for a full week leading up to it—excited for the outcome, but not exactly looking forward to the process. Will what I’m wearing look good on camera? Should I go with minimal or bold accessories? Am I going to have a good hair day? Yes, my mind went there too.

The Morning Pep Talk

The morning of the shoot, I had to pause and give myself a real pep talk. I reminded myself to focus on what I wanted others to see and feel through my photos—not the perfectionism that was bubbling up inside me. I knew I needed to release that pressure, shift my mindset, and allow myself to simply enjoy the experience.

Annette Bond Style

Why Your Words Matter

What many don’t realize is how powerful our words are—especially the ones you whisper to yourself. They shape how you feel, how you show up, and how you see yourself in that moment.

Think of the rudder of a ship—tiny compared to the vessel, yet it determines the entire direction. Our words work the same way. What we say, especially to ourselves, can either steer us toward confidence or anchor us in self-doubt.

So, why am I talking about this? What do WORDS have to do with personal style?

Honestly—EVERYTHING.

From Self-Doubt to Style Clarity

When I first speak with clients, the conversation often starts with their frustrations: Nothing fits. I can’t find anything I like. I hate shopping. That’s why they’ve come to me—they want help solving their wardrobe challenges. I get it.

But the real transformation begins when we shift the conversation. Through the style assessment, we move past the struggles and start focusing on strengths, values, and the pieces already in their closet that make them feel confident.

That’s the foundation of our work together—building the CONFIDENCE to step into the beautiful, intentional wardrobe you envision.

One of the first questions I’m often asked is, “Where do you shop, Annette?”

Shopping is important—it’s the outer layer, the packaging. But if you truly want to elevate your style confidence, shopping should be the last step in the process, not the first.

First, I help you reconnect with your sense of self. Because without that positive affirmation of who you are and what you’re working toward, you are left feeling dowdy, average, or feel the need to lose 20 pounds before anything will look good.

I want you to begin seeing your beauty from the inside out—your radiance—not just the flaws you think you see on the surface.

Questions to Reflect On

So let me ask you:
What do you love about your body?

Not what you'd change. Not what you're waiting to “fix.”
But what already makes you feel strong, graceful, feminine, or powerful.


What do you want to move away from?

Maybe it’s wearing black by default, impulse buys you never wear, or clothes that no longer feel like you.  Get clear on what no longer serves you—so you can make space for what does.


What do you want to move toward?

Think about how you want to feel when you get dressed each day. Confident? Put-together? Effortlessly chic? Let your style reflect the life you’re creating.

Final Thought

Your WORDS—your self-talk—can be a curse, or they can be your beauty. Choose wisely.

💗Annette

P.S. If you’ve been thinking about elevating how you show up and need some loving help and support with your personal style, I would LOVE to meet you! Schedule a time to learn more: https://www.annettebond.com/contact

What's Your Brand Personality

You’re a simplifier, you love puzzles. You take the pieces of a project that would overwhelm anyone else and expertly create a smooth system.

In 2018 I took a quiz: What was my secret marketing power?

Do you ever learn some really cool, but never use it to its full advantage?

Yesterday I was learning more about brand personality and it occurred to me that I took the time back in 2018 to identify my brand personality, but I didn’t really know what to do with it all.

As I was listening and learning from a Brand Strategist, this week, my mind began to connect all the dots.

Just as I teach about aligning your clothing style with your brand because people make an impression of you in 7 seconds or less.

A Brand personality post is a way for my audience to get to know me better through my posts and not just my clothes.

You’re a simplifier, you love puzzles. You take the pieces of a project that would overwhelm anyone else and expertly create a smooth system.

This is so me. I love ease. Please don’t make it complicated. Which is exactly what I do for my clients in my signature style system.

As a personal style expert, learning how to express your style, let alone what is your style, can feel overwhelming.

For many it feels complicated, hard, and you constantly question yourself.

I’m in love with my style system. Taking women from the Power of You to Revealing Your Radiance in 7-style lessons.

Most recently, I opened the doors to Women of Definitive Style.

It’s a group style experience PLUS one-to-one private style consulting.

I love communities of fabulous women. I love hanging out with them. I love the camaraderie. I love connections and building relationships.

If you love the idea of creating a signature wardrobe that aligns with your brand personality.

Class begins on Tuesday, February 27th, 2024

Register Now: https://www.womenofdefinitivestyle.com/

With Your Definitive Style in Mind! ~ Annette

Imagine if You Stopped Questioning Your Personal Style

As a woman I have often felt that society has put women into a generality that all women love to shop and have a natural fashion sense.

Agree or disagree?

From my experience, many women only shop because they “have to” not because it is enjoyable.

It can sometimes feel hard and stressful according to clients who I work with.

Well, I did some of my own digging to see where this paradigm began, and this is what I found according to Psychology Today.

According to the socio-biologists, women are linked to shopping in the same way that men are linked to sports. Often women's behavior is explained by something like the "shopping gene": men are the "hunters" (conquering stuff) and women are the "gatherers" (finding stuff).

Interestingly, it began historically, as an offshoot of advertising and commercialism, as a way to encourage women to feel in charge—deceptively inviting them to make choices and decisions of their own.

What if I told you that adopting a personal style was reflective of the real you?

Not what someone else told you to be.

What if I gave you permission to be try new styles that intrigued you?

Garments that made you feel joyful.

Like my client Mary, who wants to experiment with yellow.

Pieces that make you feel beautiful. Maybe a feminine color, like blush pink.  

An accessory that yells, BOLD.

Why not?

It all begins in the investigative process of discovering who are you?

What are your likes and dislikes?

What is your current lifestyle and what kind of pieces can you add that support your way of life?

This is how I work differently.  

We begin with the Power of You.

You are a woman in charge.

And you get to make choices that bring out the best of you and allow you to step into your excellence.

As a personal image consultant who empowers women to get dressed with ease and show up confidently, one thing I know for sure….

Many women question if they have a personal style, and are not sure where to begin.

Join me where we will be talking more about this at my upcoming Style Strategy and Confidence Masterclass on Thursday, June 24th @ 1pm PST.

Register: https://www.annettebond.com/masterclass

Personal Brand Workshop
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BE the CEO of Your Personal Brand

Show up feeling confident & credible

Are you aware of your professional presence when you walk into a room?

Do you know how others perceive you?

Do you waste a lot of mental energy trying to figure out what outfit is appropriate?

Would you like to feel more empowered and distinguish yourself from the crowd?

Did you know that when you walk into a room, your image speaks to who you are in a millisecond?

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Join Annette Bond, AICI CIC, founder and CEO of Definitive Style. She is ONE of only 3 women  in Washington certified with Association of International Image Consultants.

She specializes in supporting the high-level professional who is ready to heighten career and client opportunities. Ultimately, skyrocketing their confidence as a leader.

Annette created the Reveal Your Radiance Signature System.  The 10-step process prepares leaders to develop an elevated professional presence, be confidently styled, empowering them to create a memorable and influential personal brand and most importantly influencing how others perceive them as a leader.

You’re Invited: Sunday, February 9th from 1-4pm / $249 early bird pricing (after January 27th $299)

Location: Annette’s home studio in Sammamish, WA / Includes handouts and snacks / Limited to 10 Women

Attention: Women ONLY Attorneys, Financial Advisors and Professional Entrepreneurs

BE The CEO Of Your Personal Brand

  • Discover the mistakes that detract from a confident and credible professional image.

  • Create a memorable and influential personal brand image that attracts more clients

  • Discover how to purposefully use clothing styles, colors, patterns and textures to feel more empowered; exuding inner-confidence and success.

  • Get inspired by a mini fashion show from area boutique

Create A Winning Strategy In 2020 - BE The CEO Of Your Personal Brand. Show up feeling confident & credible.

Register: https://www.annettebond.com/be-the-ceo-of-your-personal-brand-workshop
Limited
to ONLY 10 Women